Silbermann Media Group

Outside media creates the conditions
for inside media to work.

Platforms don't create cultural moments — they detect them. OOH, audio, and influencer aren't awareness plays — they're the signal that makes platforms pay attention. For studios, distributors, publishers, and brands launching work that needs to register immediately.

Brooklyn, NY · National · Founded 2026
You're not just buying awareness. You're building the outside signal that makes the platform respond.

The Mechanism

How outside signal
becomes inside momentum.

Outside

SMG executes in the real world

Wild postings in culturally dense neighborhoods. NPR spots during commutes. Creator partnerships seeded before and during release.

Signal

Audiences respond

Search volume rises. Social mentions appear. Saves and streams begin organically, outside the platform's paid channels.

Algorithm

Platforms react

Streaming platforms read the outside activity as demand and surface the title to wider audiences.

Inside

Platform media works

Paid digital and on-platform spend now lands in a warmed environment, performing measurably better than a cold launch.

A release that arrives with noise already built in — performs differently than one that launches into silence and hopes the algorithm cares.

How We Work

One senior operator.
No account layer.

Senior on every engagement

The person you meet in the pitch is the person running your campaign. No account layer, no handoff to a junior team after signing, no telephone game between strategy and execution. Twenty years of studio, distributor, and brand experience applied directly to your release — not filtered through three reporting lines.

Transparent line items

Vendor costs are vendor costs. Our fee is our fee. No bundled rates, no hidden markups, no agency gross-up buried inside a media line. You see what the buy costs, what the production costs, and what we cost — and you can audit any line in the plan.

IO-style approvals

Campaigns move at the speed of a release window, not an agency process. Plans are structured as discrete insertion orders you can approve individually — sign what you want, skip what you don't, add channels as the campaign evolves. The operating model is built for the timelines cultural releases actually run on.

Curated, never volume

We don't chase impressions. We build campaigns channel by channel, vendor by vendor, market by market — matching media environments to the cultural logic of the release. The goal is presence in the right places, not saturation in any place.

Capabilities

Channels as roles
in a signal system.

We don't treat media as a menu. Each channel does a specific kind of work in the broader architecture of a release — creating signal, embedding it in routine, transferring trust, or amplifying what the outside world has already begun to notice.

Signal Creation

Out-of-Home & Experiential

Wild posting, transit, urban panels, digital OOH, taxi tops, and place-based screens. OOH is where a release becomes physically visible in the neighborhoods where its audience actually lives — the moment before search, save, or share. Direct vendor relationships covering every US market, planned to the corridor and neighborhood level.

Routine Embedding

Audio & Broadcast

Terrestrial radio, streaming audio, and national podcast networks. Audio sits inside parts of the day people don't filter — commutes, kitchens, workouts. NPR, iHeart, Spotify, SiriusXM, and independent station groups. Announcer-read and host-read creative. Bartered promotions where the economics work.

Trust Transfer

Influencer & Community

Creator partnerships built on cultural fit, not follower count. When the right voice recommends something, the audience doesn't need the algorithm to validate it. Talent manager relationships across film, music, lifestyle, and faith verticals. Campaign coordination from brief through post-approval.

Amplification

Digital Media

CTV, streaming audio, YouTube, and programmatic display. Digital extends what the outside channels create — capturing demand once it exists and pushing it further. SMG deploys enterprise digital infrastructure at the scale each campaign requires.

Architecture

Strategy & Consulting

Campaign architecture, release strategy, vendor negotiation, and budget stewardship. How the channels sequence against a release window is usually more consequential than what's in any single channel. For distributors and independent studios without an in-house media function, we operate as the media department.

Selected Work

Campaigns led by SMG and, prior to SMG,
by Kevin Plessner across two decades of senior roles.

Each campaign builds signal outside the platform so momentum exists before the release goes live.

SMG Campaigns

Catbird

NYC Wild Posting Campaign · Mother's Day 2026

Catbird × Mother's Day

A focused New York wild posting program supporting Catbird's Mother's Day retail window. Placements concentrated across Manhattan and Brooklyn corridors with high density of Catbird's core audience — delivering sustained street-level presence through the gifting season.

Part of a continuing partnership with Catbird that began under Kevin's prior tenure and has carried into SMG, including the 2025 bi-coastal Catbird × Clairo wild posting campaign.

Catbird Mother's Day 2026 wild posting key art — Solid gold, always
Recap available post-campaign →

Catbird

NYC Wild Posting Campaign · 2026

Catbird × Japanese Breakfast

A five-week wild posting program across thirty Manhattan and Brooklyn locations supporting Catbird's collaboration with Michelle Zauner of Japanese Breakfast. Placements anchored in music-adjacent and fashion-adjacent retail neighborhoods where the collaboration's cultural logic would land without requiring translation.

Catbird x Japanese Breakfast Limited Edition Collection creative featuring Michelle Zauner
Recap available on request →

Selected Campaigns, Prior Tenure

The following campaigns were led by Kevin Plessner during his tenure as General Manager at Landau Carriage, prior to founding Silbermann Media Group. They reflect the operating model, media philosophy, and client relationships that SMG now continues.

A24 × Lionsgate Home Entertainment

National Media Strategy · 2024

Civil War

A coordinated national campaign supporting the home-entertainment release of Alex Garland's Civil War, combining bartered radio promotions across thirty US markets with paid film-focused influencer activations on Instagram, TikTok, and YouTube. The approach paired high-frequency on-air presence with creator partnerships in the film-Twitter and film-TikTok ecosystems that drive genre-film discovery.

6M+Impressions
2,000+On-Air Mentions
30US Markets
$200KBartered Value
Civil War home entertainment key art — Own It on 4K Ultra HD and Blu-Ray

Station Air Checks

WWUZ — Washington DC
Bartered Radio Promotion · 2024
0:00
KLAA — Alexandria
Bartered Radio Promotion · 2024
0:00

Abramorama · Executive Producers Michael Douglas & Barry Levinson

Bi-Coastal Theatrical, OOH & Awards Campaign · 2024–2025

America's Burning

A three-phase visibility campaign supporting the documentary's world premiere, theatrical rollout, and subsequent Emmy "For Your Consideration" window. Premiere-weighted OOH anchored both coasts — Nasdaq Tower in Times Square, LinkNYC kiosks, and subway digital liveboards in New York; Sunset Strip billboard and Santa Monica digital street furniture in Los Angeles — with saturation wild posting in Midtown, Chelsea, Hollywood Boulevard, and Downtown LA corridors. Industry trade placements in Variety, Deadline, The Hollywood Reporter, and Emmy Magazine sustained presence through the awards consideration window.

The campaign structure — premiere awareness, theatrical support, awards consideration — is the template for any documentary moving from festival into the industry conversation.

America's Burning theatrical key art, narrated by Michael Douglas, from executive producers Michael Douglas and Barry Levinson
America's Burning on the Nasdaq Tower in Times Square, opening July 12 at the Angelika Film Center

Sony Pictures

Home Entertainment Podcast Strategy · 2025

Becoming Led Zeppelin

A national Spotify podcast and streaming audio campaign supporting the home-entertainment release of the authorized Led Zeppelin documentary. Targeting built around fandom-adjacent programming — rock legacy audiences, contemporary music criticism, and deep-catalog listener behaviors — delivered through premium listening environments where the campaign could read as editorially aligned rather than interruptive.

1.39MImpressions
97.79%Audio Completion
NationalSpotify Reach
Becoming Led Zeppelin theatrical poster — An Access-All-Areas Journey

Spotify Spot

:30 Spotify Streaming Audio
Paid Streaming Audio · 2025
0:00

Sony Pictures Classics

Home Entertainment Podcast Strategy · 2025

Blue Moon

A two-week national podcast flight supporting the home-entertainment release of Richard Linklater's Blue Moon, concentrated across NPR's Run of Podcasts and Run of Arts & Life programming. Announcer-read creative leveraged NPR's editorial trust to deliver a campaign that matched the film's register — literary, considered, adult.

1.13M+Impressions
102%Delivery
NationalNPR Coverage
Blue Moon theatrical poster — Ethan Hawke, Margaret Qualley, a Richard Linklater Film

NPR Announcer-Read Spots

:15 NPR Announcer-Read
Run of Podcasts / Arts & Life · 2025
0:00
:30 NPR Announcer-Read
Run of Podcasts / Arts & Life · 2025
0:00

Sony Pictures

Home Entertainment Podcast Strategy · 2025

Paddington in Peru

A national podcast campaign supporting the home-entertainment release of Paddington in Peru, reaching parents and family decision-makers through NPR's Run of Arts & Life and Life Kit alongside premium parenting titles including Ask Lisa: The Psychology of Parenting, The Mom Hour, and Family Road Trip Trivia. Host-read creative delivered the contextual credibility and high-attention engagement that family audiences give programs they already trust.

2.19MImpressions
Host-ReadCreative
FamilyVertical
Paddington in Peru theatrical poster featuring Hugh Bonneville and ensemble cast

Podcast Placements

NPR Arts and Life podcast cover
NPR Life Kit podcast cover
Ask Lisa: The Psychology of Parenting podcast cover with Dr. Lisa Damour and Reena Ninan
The Mom Hour podcast cover
Family Road Trip Trivia podcast cover

Podcast Spots

NPR — Run of Arts & Life / Life Kit
:15 Announcer-Read Spot
Paid Podcast · 2025
0:00
:30 Announcer-Read Spot
Paid Podcast · 2025
0:00
Ask Lisa: The Psychology of Parenting
:60 Host-Read Spot
Paid Podcast · 2025
0:00
The Mom Hour
:60 Host-Read Spot
Paid Podcast · 2025
0:00
Family Road Trip Trivia
:60 Host-Read Spot
Paid Podcast · 2025
0:00

Paramount · Nickelodeon

Multi-Market Wild Posting & Retail Poster Campaign · 2024

Nickelodeon × Dora

A national street-level activation supporting the relaunched Dora franchise across New York, Los Angeles, Houston, Phoenix, Sacramento, Orlando, Dallas, and Miami. The program combined large-format wild posting in urban corridors with retail-adjacent poster saturation in family-dense neighborhoods and multicultural community hubs — meeting the franchise's core audience in the physical spaces they already occupy.

Nickelodeon Dora campaign creative — New Show, New Hair, New Adventures September 13, Paramount+

Catbird Jewelry

Bi-Coastal Wild Posting Campaign · 2025

Catbird × Clairo

A four-week bi-coastal wild posting program supporting Catbird's limited-edition collection with Clairo. Placements ran across music-adjacent and fashion-adjacent corridors in both markets — from Williamsburg and downtown Manhattan to Hollywood and the Westside of Los Angeles — aligning the collaboration's cultural register with Catbird's retail geography.

Part of a partnership with Catbird spanning fifteen-plus campaigns over the past decade, continuing directly into SMG.

Clairo for Catbird Limited Edition Collection creative featuring Clairo portrait and jewelry product shot

Selected Experience

Clients and partners across
film, publishing, and brand.

Current SMG engagements and selected prior work led by Kevin Plessner across two decades of senior roles.

Sony Pictures
A24
Lionsgate
Paramount
Nickelodeon
Catbird
Abramorama
NBC
HBO
Columbia
Pyer Moss
Innbeauty Project
Fiametta
Philo
Desmond & Dempsey
Marli New York
Rose Room
EBBS
Delsey Paris
Veracity
Cirque du Soleil
NYC Health + Hospitals
Angel Studios
David C Cook

About

Silbermann Media Group is named
for the Silbermann and Plessner families.

Both of Kevin's paternal grandparents were German Jews, childhood sweethearts from Bamberg. His grandfather, Howard Plessner, fled Germany for the United States in 1938. His grandmother, Luise Silbermann, fled to England in 1939 and lived through the Blitz in London, Wales, and Glasgow. Howard enlisted in the U.S. Army Signal Corps; stationed in England in 1944, he found Luise, and they married in Suffolk on June 7 — one day after D-Day. After the war, Luise emigrated to the United States, and they settled together in Philadelphia, where Kevin's father, Ken, was born in 1949.

Their parents — Friedrich and Alice Silbermann of Bamberg, and Alfred and Margarethe Plessner of Coburg — did not make it out. All four were deported in late November 1941 and murdered at Jungfernhof concentration camp near Riga, Latvia, among the first Jews of Germany killed in the eastern deportations. Ken grew up without grandparents.

The firm carries both family names forward — the Silbermann name on the door, the Plessner name on the founder.

Silbermann Media Group was founded in February 2026, after twenty years of senior media experience across The Awareness Group and Landau Carriage — most recently six years as General Manager at Landau, where Kevin ran the agency's media practice across studio, brand, and publishing clients. SMG was built to do the work without the agency overhead: one senior operator, direct vendor relationships, transparent pricing, and a bias toward campaigns that earn their place in a cultural release rather than padding it.

The firm is based in Brooklyn and works nationally. Current engagements include theatrical and home-entertainment campaigns for independent distributors, ongoing retail and brand partnerships, and influencer campaign management for publishers. Active client relationships span Bad Hat Harry, Catbird, David C Cook, Renaissance Communications, and others.

Founder & Principal
Kevin Plessner

Twenty years in media for entertainment, brand, and cultural clients. Previously VP of Marketing at The Awareness Group (Nickelodeon, Comedy Central, Spike TV) and General Manager at Landau Carriage (A24, Sony, Lionsgate, Paramount, Catbird). Based in Brooklyn. US–German dual citizen.

Contact

Build signal
before you need it.

Most campaigns start when the release is ready. By then the platform has already decided what to surface. If you have a release, launch, or campaign coming in the next six months, that's the window where outside media can still do its work. The earlier the conversation, the more we can build around it.

Location
Brooklyn, New York
Working nationally