Strategic media for cultural releases.
Built to land with weight and sequence with intent.

A coordinated two-market wild posting program supporting Catbird's annual Summer Sale — 60 large-format placements weekly across New York and Los Angeles, with weekly refresh bringing the two-week flight to 120 total placements.

Market-specific creative shared a single visual identity, with localized store address callouts driving in-person traffic in each city — unified brand presence at the campaign level, localized retail activation at the market level. Coverage anchored in the core shopping corridors and cultural spines of both markets, from SoHo and Williamsburg to Melrose, Sunset, and Echo Park.

Part of a continuing partnership with Catbird that began in 2022 and has run through Mother's Day, the Japanese Breakfast collaboration, and the 2025 bi-coastal Catbird × Clairo campaign.

A focused New York wild posting program supporting Catbird's Mother's Day retail window. Placements concentrated across Manhattan and Brooklyn corridors with high density of Catbird's core audience — delivering sustained street-level presence through the gifting season.

Part of a continuing partnership with Catbird that began in 2022 under Kevin's prior tenure and has carried into SMG, including the 2025 bi-coastal Catbird × Clairo wild posting campaign.

A five-week wild posting program across thirty Manhattan and Brooklyn locations supporting Catbird's collaboration with Michelle Zauner of Japanese Breakfast. Placements anchored in music-adjacent and fashion-adjacent retail neighborhoods where the collaboration's cultural logic would land without requiring translation.

A coordinated national campaign supporting the home-entertainment release of Alex Garland's Civil War, combining bartered radio promotions across thirty US markets with paid film-focused influencer activations on Instagram, TikTok, and YouTube. The approach paired high-frequency on-air presence with creator partnerships in the film-Twitter and film-TikTok ecosystems that drive genre-film discovery.

A three-phase visibility campaign supporting the documentary's world premiere, theatrical rollout, and subsequent Emmy "For Your Consideration" window. Premiere-weighted OOH anchored both coasts — Nasdaq Tower in Times Square, LinkNYC kiosks, and subway digital liveboards in New York; Sunset Strip billboard and Santa Monica digital street furniture in Los Angeles — with saturation wild posting in Midtown, Chelsea, Hollywood Boulevard, and Downtown LA corridors. Industry trade placements in Variety, Deadline, The Hollywood Reporter, and Emmy Magazine sustained presence through the awards consideration window.

The campaign structure — premiere awareness, theatrical support, awards consideration — is the template for any documentary moving from festival into the industry conversation.

A national Spotify podcast and streaming audio campaign supporting the home-entertainment release of the authorized Led Zeppelin documentary. Targeting built around fandom-adjacent programming — rock legacy audiences, contemporary music criticism, and deep-catalog listener behaviors — delivered through premium listening environments where the campaign could read as editorially aligned rather than interruptive.

A two-week national podcast flight supporting the home-entertainment release of Richard Linklater's Blue Moon, concentrated across NPR's Run of Podcasts and Run of Arts & Life programming. Announcer-read creative leveraged NPR's editorial trust to deliver a campaign that matched the film's register — literary, considered, adult.

A national podcast campaign supporting the home-entertainment release of Paddington in Peru, reaching parents and family decision-makers through NPR's Run of Arts & Life and Life Kit alongside premium parenting titles including Ask Lisa: The Psychology of Parenting, The Mom Hour, and Family Road Trip Trivia. Host-read creative delivered the contextual credibility and high-attention engagement that family audiences give programs they already trust.

A national street-level activation supporting the relaunched Dora franchise across New York, Los Angeles, Houston, Phoenix, Sacramento, Orlando, Dallas, and Miami. The program combined large-format wild posting in urban corridors with retail-adjacent poster saturation in family-dense neighborhoods and multicultural community hubs — meeting the franchise's core audience in the physical spaces they already occupy.

A four-week bi-coastal wild posting program supporting Catbird's limited-edition collection with Clairo. Placements ran across music-adjacent and fashion-adjacent corridors in both markets — from Williamsburg and downtown Manhattan to Hollywood and the Westside of Los Angeles — aligning the collaboration's cultural register with Catbird's retail geography.

Part of a partnership with Catbird spanning fifteen-plus campaigns over the past decade, continuing directly into SMG.