Strategic media for cultural releases.
Built to land with weight and sequence with intent.

A seven-channel national campaign supporting the theatrical release of the Reed Timmer storm-chasing documentary across 110 theaters in 30 states, with the buy concentrated on the tornado corridor.

SMG built and ran the campaign end to end: digital video and display across YouTube, Connected TV and programmatic; terrestrial radio in sixteen markets across eight owner groups; a psychographically targeted podcast buy on the iHeart Audience Network; Spotify streaming audio with companion display; 160 wild posting placements across Manhattan and Chicago; nine digital bulletins across seven markets; and a creator activation timed to the New York premiere. Radio concentrated weight on the highest-ranked station in each format rather than spreading across a market: all thirteen commercial stations ranked in the top four of their market, twelve in the top three and five of them first. Three public radio stations carried underwriting copy written to each station’s own standards.

Campaign copy ran in two versions, with a pre-opening tag swapping to now-playing on release day across every channel — sixteen stations, podcast, streaming audio and the bulletins, all coordinated to a single date.

Digital carried the volume — 28.1 million impressions across YouTube, Connected TV and programmatic display, with display alone delivering 26.5 million of it on eleven percent of the digital spend. Connected TV completed 959,100 full plays at a 98.9% completion rate and four cents per completed view, and the two video buys together returned 1,133,900 qualified video views against 16,500 ad-attributed site visits. Audio ran to 5.1 million impressions across sixteen radio stations, podcast and streaming — one :30 spot in two versions, deployed through three systems and narrowed to the same 47 holdover ZIP codes within a day of each other.

The film held over in 59 theaters across 23 states, and streaming audio, podcast and an incremental video buy were all extended to match, with the incremental buy concentrated on the four markets where opening weekend indicated room to build. Radio delivered 259 spots against 254 contracted, podcast closed at 102.1% of its order, and streaming audio finished at 92.8% completion.

A national audio campaign supporting the home entertainment release of the Nate Bargatze family comedy, timed to the two-week launch window on Prime Video, Apple TV, and Fandango at Home.

SMG built a three-channel audio strategy across six markets of terrestrial radio on Cumulus Media, two host-read placements on Family Trips with the Meyers Brothers, and a Spotify streaming audio layer with companion display — market selection refined using theatrical exit data to over-index the strongest-performing regions for the release, with each station producing its own :30 spot tuned to local format.

Three channels, two weeks, 2.7M+ planned impressions — built to reach family, parent, and comedy-film audiences across the moments of the day paid digital can't reach.

Seth and Josh Meyers delivered both host-reads in first position, placing the film inside a trusted personality environment across launch week and the campaign's second week. Spotify surpassed its planned impression total before the flight closed, at a 92.9% completion rate.

A documentary from director Ivy Meeropol on the extraordinary life of writer E. Jean Carroll — the only woman to beat Donald Trump in court, twice — supporting its theatrical engagement at the Angelika Pop-Up at Union Market.

SMG built a focused Washington DC audio and email campaign anchored on the market's two leading news radio brands, WTOP and WAMU 88.5, pairing on-air reach with direct access to each station's subscriber base — a dedicated email to WAMU's 65,000-subscriber list and two DMV Daily newsletter inclusions on WTOP, timed to opening weekend and the Saturday Q&A screening with the director.

Four channels, one market, 1.35M+ impressions — built to reach civic and politically-engaged DC audiences through the environments they already trust.

The WTOP radio buy rotated three creative versions across the flight so the message stayed accurate to the day it aired — pre-opening, opening weekend with the Q&A callout, and now-playing — a small production discipline that avoids the credibility loss when a spot mentions an event that has already happened.

A four-creator influencer campaign supporting the launch of a devotional cookbook from Dallas and Amanda Jenkins and Tara McClary Reeves, set in the world of The Chosen and built around first-century table traditions.

SMG matched faith-lifestyle and hospitality creators to the book’s themes rather than to follower count, and ran the program end to end — brief, content review, disclosure compliance, caption editing and client approvals. Each creator built recipe-driven content around a distinct thread from the book: Sabbath and preparation for rest, hospitality over performance, the Mary and Martha lesson, and a Food Network chef connecting the spices of the region to a shared meal after the resurrection.

Eleven placements across Instagram, TikTok and newsletter, all live three days ahead of the campaign close.

The program overdelivered against scope throughout. Three of the four Reels published as collaboration posts with the publisher, placing them on David C Cook’s grid alongside each creator’s own; one delivered four Story frames against a three-frame scope; and three of the four reshared their Reels to Stories unprompted, routing their audiences back to the giveaway. Sixty books were awarded across the four creator giveaways.

Five Reels returned 107,464 views and 5,836 engagements. Story frames added 71,680 impressions, with 4,713 newsletter views and 1,168 TikTok views reported separately rather than summed, since the three measures count different things. The Food Network chef’s Reel drew the deepest response — 2,000 likes, 688 comments and a 25-second average watch time, the highest on the campaign. The strongest link activity came from a single Story frame that turned 6,416 views into 116 taps back to the giveaway.

A coordinated two-market wild posting program supporting Catbird's annual Summer Sale — 60 large-format placements weekly across New York and Los Angeles, with weekly refresh bringing the two-week flight to 120 total placements.

Market-specific creative shared a single visual identity, with localized store address callouts driving in-person traffic in each city — unified brand presence at the campaign level, localized retail activation at the market level. Coverage anchored in the core shopping corridors and cultural spines of both markets, from SoHo and Williamsburg to Melrose, Sunset, and Echo Park.

Part of a continuing partnership with Catbird that began in 2022 under Kevin’s prior tenure and moved with him to SMG in February 2026 — one of three Catbird campaigns SMG has run this year.

A concentrated ten-channel campaign for a two-theater release — the Angelika Pop-Up at Union Market and Angelika Mosaic in Fairfax — with the whole budget held inside the Washington DC and Northern Virginia market rather than spread across a national footprint.

SMG built and ran the campaign end to end: terrestrial radio across NPR, all-news and conservative talk; podcast and digital audio on Spotify and the iHeart Audience Network; cross-platform digital across Meta, YouTube, Connected TV and programmatic display; a Politico run-of-site sponsorship; 38 Metro LIVEBOARDS across six stations; digital taxi tops concentrated around both theaters; and two weeks of wild posting refreshed weekly across 25 locations. Radio ran in three lengths — :30, :15 and :05 — with copy moving from pre-opening to now-playing on release day.

Ten channels, four weeks, one DMA — built to reach a DC audience often enough to register inside a narrow theatrical window.

Out-of-home delivered 2.4 million impressions, the LIVEBOARD network closing at 103% of target and taxi tops at 110%. Digital returned 1.43 million impressions and 32,310 clicks at a 2.27% click-through rate, with Connected TV completing 98.6% of the views it started. Podcast and digital audio added 710,000 impressions against a net reach of 278,000 listeners. The Politico sponsorship ran at a 0.12% click-through rate, two to three times the publisher’s own benchmark range.

Two of the three radio partners extended the campaign past the paid schedule. WMAL added a homepage feature and a Facebook ticket giveaway, aired 30 bonus spots against 40 paid, and booked Jon Voight live on morning drive in the final weeks of the run. WTOP built a week-long on-air contest around the film with ticket four-packs as the prize. None of it was bought — it came out of the station relationships.

A focused New York wild posting program supporting Catbird's Mother's Day retail window. Placements concentrated across Manhattan and Brooklyn corridors with high density of Catbird's core audience — delivering sustained street-level presence through the gifting season.

One of three Catbird campaigns SMG has run in 2026, continuing a relationship that began in 2022 under Kevin’s prior tenure.

A five-week wild posting program across thirty Manhattan and Brooklyn locations supporting Catbird's collaboration with Michelle Zauner of Japanese Breakfast. Placements anchored in music-adjacent and fashion-adjacent retail neighborhoods where the collaboration's cultural logic would land without requiring translation.